In July 2020, the world-renowned research institution ABI Research published a whitepaper titled “Driving Innovation in The Mobile Cellular Antenna Market,” whose findings and highlights are in part the result of an invitation that was extended to Rosenberger to contribute with the company’s valuable research and development resources in base station antenna development. This whitepaper explores and discusses the future of the telecom industry and the impact that 5G services are having on it. It also sums up the current and future mobile cellular and antenna market trends and requirements by taking a deeper look into the impact of 5G services, their implementation, the challenges that come with it, as well as what Rosenberger’s response is to what the future holds for this critical technology.

It’s forecasted that by 2025, 5G subscriptions will amount to 58% of total mobile subscriptions and will be responsible for around 80% of the total data traffic, due to the large usage of video and web data traffic along with virtual and augmented reality applications, both in commercial and industrial settings. Consequently, delivering a flawless 5G quality of service to create the best possible user experience is of the utmost importance. As of now, around 73 operators worldwide have already launched their 5G services commercially in Asia, Europe, and North America.

Investments of a vast amount of resources are needed to meet the increasing demand for these capabilities, and this means that making the right preparations to implement 5G services presents many challenges, from finding the right technology to be used to preparing detailed plans, to carry out all kinds of skill-intensive operations that will ultimately allow for all the different technologies and processes involved to integrate smoothly.

The whitepaper shares some insights from the work of Jake Saunders, Vice President (VP) for the Asia Pacific region of ABI Research, including the inputs from Rosenberger’s VP for Antenna and Passive Business Unit, Caesar Cai, and Denis Ng, VP of Marketing and Infrastructure Solutions fireside chat, who briefly discussed Rosenberger’s background, its operating scope, and how the company’s vision and strategic advantage in these fields have allowed it to reach a market-leading level of innovation and excellence not only on their R&D bases but in their entire global operations.

The discussion ranges from understanding how Rosenberger connects with and understands their customers and diverse operators’ needs, how the company’s innovation has always been driven by a desire for success, to an overview of how their R&D and production units operate, looking particularly into some of their antenna design and production processes, including the challenges brought by the need to meet the demand for 5G antennas, all while explaining how their solutions are what today’s dynamic telecom industry requires.